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Meet Moxy: a fresh hotel brand that’s no place like home.

Branding: brand identity, photography & activations.

Research had revealed that the traditional Marriott brands did not appeal to millennials, so they wanted to create a new hotel brand.

With airbnb gaining popularity, we created a budget hotel with a boutique heart. A place that you never want to leave because it’s the opposite of your home. Always looking for fun interactions, Moxy engages with their guests through a cheeky tone of voice. From iconic photography as their ‘sign’ language to unexpected experiences on every floor (level).

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Bedtime stories #atthemoxy

1 out of 3 people have trouble falling or staying asleep. Instead of scrolling down your Instagram for the 100th time, we created bedtime stories to listen to. Some are funny, some are scary and some are very boring which make you fall asleep instantly.