26 solutions if you don’t like Christmas

All brands tap into Christmas pretending it’s the happiest time of the year. But spending several days with family is not a treat for everyone. Here’s the bol.com Christmas ABC, the survival guide for awkward Christmas situations.

This content was part of bol.com's specially created Christmas house, aimed at inspiring customers instead of yet another emotional Christmas commercial. The strategy was a success. Rather than leaving after a single purchase, customers stayed on the bol.com platform, engaging with the content and exploring Christmas items.

Brand: Bol.com
Agency: Virtue, part of VICE
Awards: Silver, Spinawards