Some subjects we don’t like to talk about. Sickness, death.. finance. However, talking about these things is very important. Especially with the ones who matter the most to you and are impacted by these happenings; your family.

We invited real people from around Europe to talk about these difficult topics. Resulting in emotional conversations, with important realisations. With this campaign we activated our audience to start having their own conversations through a social campaign, banners and even a card game. Eventually helping them to secure their financial future together. This was one global idea executed locally for different markets in the Netherlands, Spain, Belgium, Turkey, Slovakia, Chech Republic and Romania.

Client: NN Group
Agency: Virtue, part of VICE
Awards: European Excellence Award