A supporters song against discrimination

Football is one of the best sports on the planet, but it also shows the ugly side of society. The Football Association (FA) reported over 2,000 incidents of discrimination in grassroots football last season. Wefilm and the Dutch Football Union (KNVB) wanted to show how the love for the game can unite us all.

We created a supporters song uniting all football lovers, no matter the team they support. A message for all players whoever have experienced hate. A message for all football lovers to join. #Onelove

Client: KNVB
Agency: Wefilm