A road trip to listen to people’s health

To underline the regional character of the brand, we went on a road trip through Zorg en Zekerheid’s focus market. With one simpel goal; we wanted to meet people and listen to them.

By simply listening we found 50 beautiful, interesting, touching stories. From a loving mother struggling with mental illness to a 90 year old table tennis champion. Ultimately, to better understand how Zorg en Zekerheid can help them become the healthiest version of themselves.

The 50 stories were translated into videos, commercials, radio commercials, poster campaigns, social ads and many other storytelling assets. Back from our road trip we checked in with the product team to tell them what we learned to inform future products & services.

Long story short; we basically did research and filmed everything. Instead of keeping the research to ourselves - like you always do - we shared it with the world. It became our campaign.

Client: Insurance brand Zorg & Zekerheid
Agency: Storyboard