Moxy hotel offers bedtime stories and giant floor number photos

Marriott International aimed to create a brand that catered to Fun Hunter millennials, competing with Airbnb. BSUR developed 'Moxy' as a budget hotel with a boutique soul. Unlike Airbnb, Moxy offers a playful environment for adults, that’s no place like home.

The concept was to design the hotel environment to consistently generate memorable and shareable moments. At every touchpoint, we crafted experiences that encouraged interaction, such as lifesize photography indicating the floor number and a phone that reads bedtime stories.

Client: Moxy hotel
Agency: BSUR
Awards : IPA - International Photography Award